EAST KING ENTERPRISES 1 Page Business Plan
Overview
EAST KING ENTERPRISES has a clear business objective to develop, produce, promote and distribute Moving transpirtation, Freight transport services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
EAST KING ENTERPRISES has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to deliver freight no matter what circumstances may arise.. This is a critical issue for our selected target market of Franchises, facilities, senior homes and freight brokers.
The Value Proposition
EAST KING ENTERPRISES is uniquely positioned to deliver value to Franchises, facilities, senior homes and freight brokers. "EAST KING ENTERPRISES will Provide a service of trabsportation that will work 7 days a week, quality drives and extreme professionalism.." In order to be deliver on this value proposition, we EAST KING TRANSPORTATION is a family owned business, with a history of professional drivers that has a hard work ethic and ready to serve the customer.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Moving transpirtation, Freight transport market. We consider our key competitors to be: Knight Transportation, T and Associates and other trucking transport owner operators.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Knight Transportation, T and Associates and other trucking transport owner operators. by We have a fleet of over 40 drivers ready to work. We have quality trucks. The professionalism and ratings for our company is outstanding. Our schedule for delivery is 7 days a week, no days off..
Key Strategies
Over the next 6 months, our focus will be to One key task East King Transport will provide is quality service, on time deliveries and building long history with clients.. This task will be undertaken in the context of our broader strategy to We plan to expand in the delivery and moving market our first year.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtained 20 new customers Launched the business in 2016 Developed new programs for customer service with clients in the transport business
About this document
Moving transpirtation, Freight transport Business Plan
This document was created by Malachi King of EAST KING ENTERPRISES using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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