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Wednesday, March 21, 2018

Tour Land 1 Page Business Plan

Cosmetic products Business Plan

Tour Land 1 Page Business Plan



Tour Land has a clear business objective to distribute Cosmetic products products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Tour Land has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide quality cosmetic products and other skin products from countries like USA, Germany, and UK. This is a critical issue for our selected target market of Women.

The Value Proposition

Tour Land is uniquely positioned to deliver value to Women. "Tour Land will Provide cosmetic products that are harmless to the skin and cancer free.." In order to be deliver on this value proposition, we Our unique cosmetics comes directly from the manufacturers, and are original.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Cosmetic products market. We consider our key competitors to be: MakeUp Shops, Supermarkets selling Cosmetics, Shoprite. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with MakeUp Shops, Supermarkets selling Cosmetics, Shoprite by Direct purchase from Manufacturer.

Key Strategies

Over the next 6 months, our focus will be to Digital Marketing, sales promotions, online marketing, social media marketing, promos and discounts, . This task will be undertaken in the context of our broader strategy to Expand into a new brand. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Introduce new cosmetic brands Delivering quality and affordable prices Freebies for referrals

About this document
Cosmetic products Business Plan
This document was created by Joy of Tour Land using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.



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