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Thursday, March 22, 2018

T-Plain 1 Page Business Plan

Solid color T-Shirts Business Plan

T-Plain 1 Page Business Plan


 

Overview

T-Plain has a clear business objective to promote Solid color T-Shirts products. These products have been developed over 0 days with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

T-Plain has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Simplify the search for Solid Tshirts by centralizing the products into one accessible website.. This is a critical issue for our selected target market of Millennials to age 40.

The Value Proposition
 

T-Plain is uniquely positioned to deliver value to Millennials to age 40. "T-Plain will Finding the right shirt at the right price can be a hassle due to the excess in choice. T-Plain aims to narrow that search and allow its customers to choose from varied prices and quality.." In order to be deliver on this value proposition, we My experience has been within technology enabled businesses with focus on business development and partnerships. I have the right resources and belief to take this business forward and alleviate this problem.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Solid color T-Shirts market. We consider our key competitors to be: Individual Apparel brands: Websites
E-commerce Aggregators: Amazon, Flipkart, Myntra, Tata cliq. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Individual Apparel brands: Websites
E-commerce Aggregators: Amazon, Flipkart, Myntra, Tata cliq by T-plain primarily acts as a drop shopping business, wherein our focus is primarily on marketing the products we partner with. The competitive edge we can provide is on the Partnerships side as our manufacturers make a higher percentage versus the larger aggregators. This may be lower profits in the short term for T-Plain, however provide stronger long term relations with the brands..


Key Strategies

Over the next 6 months, our focus will be to Develop a website and populate inventory with partners that produce Solid T-shirts. Low budget FACEBOOK and instagram promotions.. This task will be undertaken in the context of our broader strategy to Reach 1000+ paid customers. Create stickiness towards the brand in order to build trust with customers and productions partners. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Customer Satisfaction Relevant Marketing Resource Management

About this document
Solid color T-Shirts Business Plan
This document was created by Akrit of T-Plain using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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