Journee Avec Moi 1 Page Business Plan
Overview
Journee Avec Moi has a clear business objective to distribute International trinkets and treasures products. These products have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Journee Avec Moi has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to access unique items that will encourage cultural awareness, diversity and inspiration for travel. This is a critical issue for our selected target market of Women who are artsy, have disposable income, ages 18 to 50, interested in travel, gift giving and are responsible for household purchases.
The Value Proposition
Journee Avec Moi is uniquely positioned to deliver value to Women who are artsy, have disposable income, ages 18 to 50, interested in travel, gift giving and are responsible for household purchases. "Journee Avec Moi will offer unique products and gift ideas inspired by our travels across the globe." In order to be deliver on this value proposition, we after visiting many countries hand selecting or producing items that are particular to each region to bring a part of that experience home to share with our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the International trinkets and treasures market. We consider our key competitors to be: Etsy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Etsy by We offer a diverse selection of products that a come with a story behind it, also 5 percent of sales from our first product, Ivorian pillows will go to a small school in Cote D'Ivoire West Africa the region the pillows were made to give back to that local community..
Key Strategies
Over the next 6 months, our focus will be to Promote business on social networking
Refresh website
Ask for opinions
Attend vendor events
Attach logo labels to products
Great customer service
Diversify products to reach larger demographic
Research
Create partnerships with other businesses. This task will be undertaken in the context of our broader strategy to Expand into new markets
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: The website becoming a fully functional e-commerce boutique Obtaining 100 customers Ability to offer products in stores
About this document
International trinkets and treasures Business Plan
This document was created by Angela of Journee Avec Moi using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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