The Gnomes Hole 1 Page Business Plan
Overview
The Gnomes Hole has a clear business objective to develop, produce, promote and distribute Mead products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The Gnomes Hole has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The lack of accessibility of Mead. This is a critical issue for our selected target market of Craft beer/mead enthusiasts.
The Value Proposition
The Gnomes Hole is uniquely positioned to deliver value to Craft beer/mead enthusiasts. "The Gnomes Hole will Provide local craft mead and beer to the local enthusiasts." In order to be deliver on this value proposition, we There is not a Mead with in a one hour drive of the city. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mead market. We consider our key competitors to be: 810 Mead Works, Wineries in the Finger lakes.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 810 Mead Works, Wineries in the Finger lakes. by The accessibility to Meads in the City of Rochester.
Key Strategies
Over the next 6 months, our focus will be to Appoint a production manager . This task will be undertaken in the context of our broader strategy to Expand the market of Meads in the local area. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create excellent Meads Open a Meadery Have mass production of Mead
About this document
Mead Business Plan
This document was created by Todd of The Gnomes Hole using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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