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Sunday, March 11, 2018

Penny's Specialty RV's 1 Page Business Plan

Beautifully renovated RV's Business Plan

Penny's Specialty RV's 1 Page Business Plan



Penny's Specialty RV's has a clear business objective to develop, produce, promote and distribute Beautifully renovated RV's. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Penny's Specialty RV's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Affordability. This is a critical issue for our selected target market of Couples and Families.

The Value Proposition

Penny's Specialty RV's is uniquely positioned to deliver value to Couples and Families. "Penny's Specialty RV's will Beautifully remodeland stock RV's for camping trips or for the perfect get away.." In order to deliver on this value proposition, we take pride in safety and affordability. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.



We have a number of competitors within the Beautifully renovated RV's market. We consider our key competitors to be: Used RV's and vehicle sales lots. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the used vehicle sales by offering something different to the table. By hand made art and love in every piece.

Key Strategies

Over the next 6 months, our focus will be to Start rebuilding the inside of our first RV. . This task will be undertaken in the context of our broader strategy to Double our total money spent by renting out the RV. . These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gut our first RV Remodel RV Post RV for rent

About this document
Beautifully renovated RV's Business Plan
This document was created by Penny of Penny's Specialty RV's using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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