A Jar of Soy 1 Page Business Plan
Overview
A Jar of Soy has a clear business objective to develop, produce, promote and distribute Hand poured soy wax candles products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
A Jar of Soy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The ability to provide therapy through scent.. This is a critical issue for our selected target market of All.
The Value Proposition
A Jar of Soy is uniquely positioned to deliver value to All. "A Jar of Soy will Provide a candle that has therapy in every scent." In order to be deliver on this value proposition, we Our unique scents are being tested to treat all types of ailments by just lighting a candle. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hand poured soy wax candles market. We consider our key competitors to be: Bath & Body Works
Glade
Target
Walmart. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bath & Body Works
Glade
Target
Walmart by My candles are made by hand and made to order.
Key Strategies
Over the next 6 months, our focus will be to Revamp the look that it already has. This task will be undertaken in the context of our broader strategy to Open a store front. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Spring collection Obtain 50 customers Make $1000
About this document
Hand poured soy wax candles Business Plan
This document was created by Tiara of A Jar of Soy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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