DARULIMAN CAREER ACADEMY 1 Page Business Plan
Overview
DARULIMAN CAREER ACADEMY has a clear business objective to develop, produce, promote and distribute ICT/Enterprenueship Online Training products and services. These products and services have been developed over 10 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
DARULIMAN CAREER ACADEMY has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Our ICT/ENTREPRENUESHIP INSTITUTE is set to create employment upportunity for our teeming unemployed youth and also address the lack of ICT practicals students in our tertiary institutions are going through, theirby briedging the embarrassing gap created by lack of ICT Education in Our Dear Country. This is a critical issue for our selected target market of Students in tertiary institutions.
The Value Proposition
DARULIMAN CAREER ACADEMY is uniquely positioned to deliver value to Students of tertiary institutions. "DARULIMAN CAREER ACADEMY will offer student of tertiary institution full practicals needed to become professional Our online entrepreneurship training is guaranteed to take you and your business to the next level at your study time pase regardless of your busy or time schedules we make you a professional in your field of study we offers professional certification presentation of mouth watering gift and Award to 7 best student in every units of the program after the our (CBT) computer Based Exam and competition ." In order to be deliver on this value proposition, Our training program is design to offer online and offline classes, in our 18 centres in all the geo-political zones of the federation with the help of our local and international instructors we are definitely sure to meet our set objectives. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the ICT/Enterprenueship Online intitute market. We consider our key competitors to be: NIIT,KHEMSAFE,DIALOGUE ICT INSTITUTE. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with NIIT,KHEMSAFE,DIALOGUE ICT INSTITUTE by NIIT is an ict institution which is more focus of charging high prices for it services and theirby not offering any value added services apart from the certification.
What makes us surpassed them is our pricing system and also our certication and value added services in entrepreneurship and other like our prices and Award presentations to best students
What made us surpassed khamesafe and Dialogue are the above including our online Presens and also our 3 study and exam centres in all geo-political zones .
Key Strategies
Over the next 6 months, our focus will be to Lunch the opening of the program in in a Internation Conference Center having key dignitries of our Country from the federal to the state well Represented. and also invite the medias to give us a live coverage of the opening and appoint 36 online social media marketers to promote the program online and also announce appoint our media partners to promote on TV and also appoint 360 sale representatives for point to point promotion of our services. and also a sale manager . This task will be undertaken in the context of our broader strategy to After we lunch the program in our Dear nation then we will appoint country presenter and sales manager to cover the West African countries . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Our lunching is targeted at 13,536 customers 376 customers in each state with 47 target per tertiary Institution Our Nationwide lunching is targeted at 135,360 customers In 18 state Our nationwide lunching of the program is targeted at 270720 customers In 36 state . In the 1st year while the second year 270720 making a total of 541440 in two years and also making the benefits and the beneficiaries of the program known to more than 100,000,000 citizeen of the country
About this document
ICT/Enterprenueship Online intitute Business Plan
This document was created by Suleiman of DARULIMAN CAREER ACADEMY using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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