Heaven Sent In Home Health Care, LLC 1 Page Business Plan
Overview
Heaven Sent In Home Health Care, LLC has a clear business objective to distribute In home nursing services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Heaven Sent In Home Health Care, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as, customers wanting to be able to stay in their homes by receiving health care to prevent hospital stays. This is a critical issue for our selected target market of seniors and the disabled.
The Value Proposition
Heaven Sent In Home Health Care, LLC is uniquely positioned to deliver value to seniors and the disabled. "Heaven Sent In Home Health Care, LLC will help keep you in your home by providing assistance with normal day to day activities, as well as nursing duties." In order to deliver on this value proposition, we offer 24 hour On- call and emergency services. Direct contact with support members. No waiting list for services. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the In home nursing services market. We consider our key competitors to be: Optima Home Care, Horizon Home Care, Phoenix Home Care, 1st Care Home Health, Agape Quality Care. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Optima Home Care, Horizon Home Care, Phoenix Home Care, 1st Care Home Health, Agape Quality Care by providing less channels to go through for assistance. There is just one person to go through which makes addressing issues very easy.
Key Strategies
Over the next 6 months, our focus will be to advertise through various channels, such as, the internet and referrals, business cards and registering with health care facilities. This task will be undertaken in the context of our broader strategy to expand into bigger demographics.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 clients Expand demographics Provide expanded services
About this document
In home nursing services Business Plan
This document was created by Roche of Heaven Sent In Home Health Care, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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