CeeJay's Events Ltd. 1 Page Business Plan
Overview
CeeJay's Events Ltd. has a clear business objective to promote Event Coordination and Management services. These services have been developed over 24 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire creatively maintain a well-known and sought after image and to get new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
CeeJay's Events Ltd. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer issue. We understand that the coordination of any size event can be time-consuming and sometimes an overall burden. This is a critical issue for our selected target market of Small businesses and Corporate Individuals. It is our aim to take the hassle off our busy customers and coordinate their entire event for them, just the way they want it, with of course, the CeeJay's edge.
The Value Proposition
CeeJay's Events Ltd. is uniquely positioned to deliver value to Small businesses and individuals. "CeeJay's Events Ltd. will Coordinate an outstanding event, from the initial idea to the event breakdown.." In order to deliver on this value proposition, we make it our duty to be up to date with the current market trends, have a database of experienced and economic vendors, work alongside experienced and professional Administrative personnel who are dedicated to the process and make it their duty to meet strict deadlines while Staying within budget. We will make your event happen.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Event Coordination and Management market. We consider our key competitors to be: other event management business and do-it-yourself individuals. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these groups by providing a service that would give us the edge. Our approach to Event Coordination means that we assure you that you are in good hands by providing regular progress reports to the customer, delivering on time and maintaining high standards of work ethic.
Key Strategies
Over the next 6 months our focus will be to build itself as a brand to the local community and residents of Trinidad and Tobago. Strategic marketing tools will be used on economic forums such as Facebook, LinkedIn, Instagram etc to portray the works being done internally as well as with customers. This task will be undertaken in the context of our broader strategy to delve into new and exciting programs to maintain and further build the customer base. Customer appreciation periods, discounts to loyal customers, new comer incentives and many more. CeeJay's Events will also maintain healthy relationships with vendors and contractors. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch of Business Name and Logo on the Internet, FIrst large scale Corporate Event and First 50 full budget events.
About this document
Event Coordination and Management Business Plan
This document was created by Candace of CeeJay's Events Ltd. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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