Pirate's de Caribbean 1 Page Business Plan
Overview
Pirate's de Caribbean has a clear business objective to develop, produce, promote and distribute Fastfood restaurant products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pirate's de Caribbean has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to provide faster services in a more professional environment.. This is a critical issue for our selected target market of caribbean immigrants residing in the US.
The Value Proposition
Pirate's de Caribbean is uniquely positioned to deliver value to caribbean immigrants residing in the US. "Pirate's de Caribbean will We're technology driven, thus cutting back on cost and resulting in greater sales opportunities and indeed a greater profit margin." In order to be deliver on this value proposition, we Our speed of service and loyalty to our customers, will help in significantly increase our sales and customer base.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fastfood restaurant market. We consider our key competitors to be: Golden Krust, Bahama Breeze Caribbean style, and Cheeseburger in Paradise. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Golden Krust, Bahama Breeze Caribbean style, and Cheeseburger in Paradise by We hope to capitalize on the drive-thru service and utilize our line booster kiosk system to reduce long lines at front counter. In additon, it's our goal to greet our customers as they enter our drive-thru engaging with them to sample various products..
Key Strategies
Over the next 6 months our focus will be to Increase sales by introducing drive-thru service, utilize technology more efficiently by introducing a line booster kiosk in the dining room entrance area, have 2 customer service specialists taking orders outside during peak hours, and one specialist going to customers at front counter line taking their orders too. This will eliminate the long line and enable faster service.. This task will be undertaken in the context of our broader strategy to Cut back on cost by eliminating paper print P.O.Ps and utilising the graphic P.O.Ps. Engage with customers, by offering them samples ofour products upon entry.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch new business appeal to this market become a phenomenon
About this document
Fastfood restaurant Business Plan
This document was created by Orenicco of Pirate's de Caribbean using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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