Karanton 1 Page Business Plan
Overview
Karanton has a clear business objective to distribute Women's clothing products. These products have been developed over 3months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Karanton has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to deliver first class fashion at an affordable price. This is a critical issue for our selected target market of Teenagers and adults.
The Value Proposition
Karanton is uniquely positioned to deliver value to Teenagers and adults. "Karanton will Provide first class fashion at a affordable price." In order to be deliver on this value proposition, we Karanton is unique for delivering celebrity and runway inspired clothing at a fraction of the price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Women's clothing market. We consider our key competitors to be: Boohoo,doll house,sherri hill,. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Boohoo,doll house,sherri hill, by Selling the same items at a fraction of the price while delivering amazing pieces. .
Key Strategies
Over the next 6 months our focus will be to Advertise locally, online, business cards, word of mouth, papers, fashion shows and in boutiques.. This task will be undertaken in the context of our broader strategy to Expand my online business and stock mens clothes Aswell as open a small boutique . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain thousands of customers Obtain great customer feed back Be used by a stylist
About this document
Women's clothing Business Plan
This document was created by Marrisa of Karanton using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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