Barton's Farm, LLC 1 Page Business Plan

 

Barton's Farm, LLC 1 Page Business Plan

Overview

Barton's Farm, LLC has a clear business objective to develop, produce, promote and distribute fresh produce products.

These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Barton's Farm, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for healthy eating. This is a critical issue for our selected target market of people who wish to consume less expensive natural food products.

The Value Proposition

Barton's Farm, LLC is uniquely positioned to deliver value to people who wish to consume less expensive natural food products.

"Barton's Farm, LLC will gives consumers access to locally grown produce without the expense of grocery store overhead and transportation."

In order to be deliver on this value proposition, we we are offering fresh produce grown locally, using all natural methods.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the fresh produce market. We consider our key competitors to be: Other farmers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Natural farming without the use of pesticides and genetically modified seed.

Key Strategies

Over the next 6 months our focus will be to Barton' Farm, LLC will plan, grow, and sell vegetables. This task will be undertaken in the context of our broader strategy to Barton's Farm, LLC will add jellies and gift baskets to the product line.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
developing relationships with businesses such as restaurants ro feature our products
establishing a presence at weekly farm markets

About this document
This document was created by Brian of Barton's Farm, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.