Abortion Anonymous 1 Page Business Plan
Overview
Abortion Anonymous has a clear business objective to promote Crisis Pregnancy Care services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Abortion Anonymous has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem by serving the womans needs from pregnant through toddler. This is a critical issue for our selected target market of pregnant women in crisis.
The Value Proposition
Abortion Anonymous is uniquely positioned to deliver value to pregnant women in crisis. "Abortion Anonymous will provide the opportunity for families to fully enjoy the children you are blessed with." In order to be deliver on this value proposition, we we help make having a baby affordable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Crisis Pregnancy Care market. We consider our key competitors to be: Planned parenthood, the abortionist, and the pro-choice movement. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Planned parenthood, the abortionist, and the pro-choice movement by promoting LIFE.
Key Strategies
Over the next 6 months our focus will be to fully implement the Crisis Intervention Specialist. This task will be undertaken in the context of our broader strategy of establishing the Pregnancy Care Center. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: first the Crisis Intervention Specialist, then the Pregnancy Care Center, finally a Mobile Care Center.
About this document
Crisis Pregnancy Care Business Plan
This document was created by Diano of Abortion Anonymous using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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