Cutie Wootiee Kids Clothes 1 Page Business Plan
Overview
Cutie Wootiee Kids Clothes has a clear business objective to develop, produce, promote and distribute Affordable quality children's clothes products.
These products have been developed over 1 day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Cutie Wootiee Kids Clothes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for decent affordable children's clothes in nz. This is a critical issue for our selected target market of Parents.
The Value Proposition
Cutie Wootiee Kids Clothes is uniquely positioned to deliver value to Parents.
"Cutie Wootiee Kids Clothes will Deliver good quality clothes at affordable prices."
In order to be deliver on this value proposition, we Because we have a keen eye for fashion, while still keeping costs low. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordable quality children's clothes market. We consider our key competitors to be: Similar to pumpkin patch...next etc but same standards lower price tag. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We aim to offer quality at affordable prices.
Key Strategies
Over the next 6 months our focus will be to Open a business website...Facebook page...business cards...market stalls.. This task will be undertaken in the context of our broader strategy to Open a store.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Make websites/ business cards
Gain reg customer base
About this document
Affordable quality children's clothes Business Plan
This document was created by Nichola of Cutie Wootiee Kids Clothes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Nichola, one thing to keep in mind is "margin". Major players such as Pumpkin patch are usually charging the price they are in order to make a fair return on their investment in stock, realestate etc. Whilst you are small you may be able to get away with lower pricing, however eventually, unless you can source stock at a lower price point, you will probably find your self having to charge similar prices.
ReplyDeleteIs Online cheaper than Offline? Not necessarily. Whilst it may appear appealing to sell online, the costs can be just as significant as those operating a physical store. Consider the cost of obtaining good ranking for your keywords. Unless they are particularly niche, you could expect to spend $10-20k before getting close to page 1. If you are paying per click for visitors, expect to pay about $1 per click, with a "High" conversion rate being 2%. this means that the cost of customer acquisition online can be as high as $50 per customer.
If you are looking at low cost options such as an ebay store your cost of customer acquisition could be significantly lower.
The cost of acquiring customers (Whether via online or retail) is the killer of most new business.
Why not check out our new customer acquisition app. Recently launched for Android. You can find it Here: https://play.google.com/store/apps/details?id=com.appsbuilder421068&feature=more_from_developer#?t=W251bGwsMSwyLDEwMiwiY29tLmFwcHNidWlsZGVyNDIxMDY4Il0.