Cutiee Wootiee Kids Clothing 1 Page Business Plan
Overview
Cutiee Wootiee Kids Clothing has a clear business objective to develop, produce, promote and distribute Quality, affordable children's clothing products and services.
These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Cutiee Wootiee Kids Clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Bring high quality children's clothing to NZ at very affordable prices. This is a critical issue for our selected target market of Parents, grandparents, aunts, uncles.
The Value Proposition
Cutiee Wootiee Kids Clothing is uniquely positioned to deliver value to Parents, grandparents, aunts, uncles.
"Cutiee Wootiee Kids Clothing will Provide high quality up to date fashionable clothes at everyday affordable prices."
In order to be deliver on this value proposition, we Have a good eye for fashion and experience in the uk clothing market, all the time keeping prices low. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality, affordable children's clothing market. We consider our key competitors to be: Pumpkin patch, next etc, we provide the same high standard of clothing at much more everyday prices. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We offer great kids clothing that won't break the (piggy) bank!.
Key Strategies
Over the next 6 months our focus will be to Create a business website/Facebook page, business cards, market stalls. This task will be undertaken in the context of our broader strategy to Open a store.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Website/ Facebook
Regular customer base
About this document
Quality, affordable children's clothing Business Plan
This document was created by Nichola of Cutiee Wootiee Kids Clothing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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