Tashe' Renee 1 Page Business Plan
Overview
Tashe' Renee has a clear business objective to develop, produce, promote and distribute Custom Tshirts and accessories products. These products have been developed over One week with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Tashe' Renee has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for stylish t-shirts and accessories that fit their personality or makes a statement regarding their life.. This is a critical issue for our selected target market of Adult men and women.
The Value Proposition
Tashe' Renee is uniquely positioned to deliver value to Adult men and women. "Tashe' Renee will Provide t-shirts that are inspirational and uplifting while motivating individuals. Also allowing individuals to make a bold statement regarding their lives.." In order to be deliver on this value proposition, we Our t-shirts are unique because they provide value statements that will remind you of who you are as a person and will make you think of yourself as a true individual.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom Tshirts and accessories market. We consider our key competitors to be: Researching this. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Researching this by Researching this.
Key Strategies
Over the next 6 months our focus will be to Officially launch business through the use of social media,capture pages, and word of mouth.. This task will be undertaken in the context of our broader strategy to Sold a minimum of 500 t-shirts. Next goal would be to gain more customers through the use of models,and possible events and blogging.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Engage customers through blog Host events
About this document
Custom Tshirts and accessories Business Plan
This document was created by Neasha and Ashlee of Tashe' Renee using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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