The Player 11 1 Page Business Plan

Football Coaching, Event Planning and Player Management Business Plan

The Player 11 1 Page Business Plan

Overview

The Player 11 has a clear business objective to develop, produce, promote and distribute Football Coaching, Event Planning and Player Management services. These services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

The Player 11 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to offer players professional Coaching techniques, empowering players through correct player management and support.. This is a critical issue for our selected target market of Young motivated and talented footballers.

The Value Proposition

The Player 11 is uniquely positioned to deliver value to Young motivated and talented footballers. "The Player 11 will We aim to empower young passionate players through structured football coaching philosophies and techniques, using new age training and management methods, correct motivational techniques, realistic playing strategies leading to motivated and confident young players.." In order to be deliver on this value proposition, we My playing 22yrs playing experience, SAFA and KNVB coaching badges, my coaching experience through my love and passion for the game and sincere commitment to improving youth development in South Africa. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Football Coaching, Event Planning and Player Management market. We consider our key competitors to be: Sport Management companies , Coaches . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sport Management companies , Coaches by New age coaching techniques and philosophies.. Our 100% honest dedication to players.. Professional approach to everything we strive to do.. Providing a platform to learn and achieve anything in football.

Key Strategies

Over the next 6 months our focus will be to Primarily focused on targeting key sponsorships, acquiring footballers from the ages 8 – 25yrs old through schools and Football clubs.

I will achieve this by embarking on a vigourous social networking campaign and using existing industry contacts.. This task will be undertaken in the context of our broader strategy to Focusing on football talent scouting and Player Management by finding the next break out star . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 players coached at any given period 5 players managed on our books running 4 major corporate events a year

About this document
Football Coaching, Event Planning and Player Management Business Plan
This document was created by Nene of The Player 11 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.