ACCESS Destination Services - Florida 1 Page Business Plan
Overview
ACCESS Florida has a clear business objective to provide destination management services covering the state of Florida. These services have been developed over 11 years with a core focus on flawless executive of destination management, being a trusted advisor to our clients and creating new innovative solutions for our clients programs.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.
The Customer
ACCESS Florida has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as inconsistent service by their destination managment partners. This is a critical issue for our selected target market of incentive travel.
The Value Proposition
ACCESS Florida is uniquely positioned to deliver value to incentive travel. "ACCESS Destination Services - Florida is your trusted partner that takes all the stress out of your program planning in Florida." In order to deliver on this value proposition, our Program Managers operate one program at a time. You have their full attention. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the destination management in the Florida market. We consider our key competitors to be: Hello Florida
CSI
360 DMC
Kuoni
PRA. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hello Florida
CSI
360 DMC
Kuoni
PRA by showing the tenure of our operations and sales people. Focused on doing one thing well. (We are an inch wide but a mile deep)
Strength of the national ACCESS brand.
Key Strategies
Over the next 6 months our focus will be to analyze our business mix
consider hiring a hunter
. This task will be undertaken in the context of our broader strategy to retain Maritz and BI as clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: $15 million in revenue $500k in profit Grow creative revenue to $500,000
About this document
destination management services in Florida Business Plan
This document was created by James of ACCESS Destination Services - Florida using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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