Scott Gorman Photography 1 Page Business Plan
Overview
Scott Gorman Photography has a clear business objective to produce Photographs products and services. These products and services have been developed over 0 weeks with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Scott Gorman Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as High quality, creative photographs at reasonable prices. This is a critical issue for our selected target market of Families.
The Value Proposition
Scott Gorman Photography is uniquely positioned to deliver value to Families. "Scott Gorman Photography will Provide creative, high quality photographs which you will cherish forever." In order to be deliver on this value proposition, we I will tailor my approach to your needs and ensure you want to come back time and time again. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photographs market. We consider our key competitors to be: Venture. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Venture by I will provide an honest and up front proposition which relies on trust and integrity.
Key Strategies
Over the next 6 months our focus will be to Hold free photography studio sessions. This task will be undertaken in the context of our broader strategy to Re market customers to come back for a paid session. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop website Work with 30 customers Gain 500 followers on Facebook
About this document
Photographs Business Plan
This document was created by Scott of Scott Gorman Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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