AF LTD 1 Page Business Plan

Book, Self Empowerment events and one to one support. Business Plan

AF LTD 1 Page Business Plan

Overview

AF LTD has a clear business objective to develop, produce, promote and distribute Books, Self Empowerment Events and offer one to one support sessions.These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

AF LTD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack in self empowerment events and tools. This is a critical issue for our selected target market of Woman, Startups, Students and Christians, Charity Groups Youth Providers and Business services.

The Value Proposition

AF LTD is uniquely positioned to deliver value to Woman, Startups, Students,Christians, Charity Groups, Youth Providers and Business Services. "AF LTD will Empowerment all customers giving the tools and skills such as Positive Thinking, Self worth, Willingness to learn , Ability to be come an asset. Confidence in contributing to a team, Clarity on ones life purpose, positive impact on ones environment. We Inspires our clients to want to live on purpose.." In order to deliver on this value proposition, we have a wealth of life experiences and have bold approach that create great successes in our own business over the past 10years our networking skills and the network of people we have worked with all over the world is proof that what we do works. We are our product AF Ltd Is the investment in ones self that created success. Customers can see that self development brings clarity and inner peace and opens one up to a world or great opportunity.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the self Help and Self Empowerment industry We consider our key competitors to be: Inner vision and Jackie Holder. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Inner vision and Jackie Holder. by being young and relatable more innovative more and creative in how we deliver are work. We incorporate digital tools to engage our target market.

Key Strategies

Over the next 6 months our focus will be to Host events, run a free workshops, speak at events, release a book and get as much publicity for the book. . This task will be undertaken in the context of our broader strategy to Do a weekend of self empowerment events and charge. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Book Obtain 30 one to one customers Direct 6 events and develop training packages for providers.

About this document
Book, Self Empowerment events and one to one support. Business Plan
This document was created by Aziza of AF LTD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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