Wecycle 1 Page Business Plan
Overview
Wecycle has a clear business objective to develop, produce, promote and distribute Recycled bikes products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Wecycle has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Access is not an option for everyone. This is a critical issue for our selected target market of Service users.
The Value Proposition
Wecycle is uniquely positioned to deliver value to Service users. "Wecycle will Engage more people and get known within the services." In order to be deliver on this value proposition, we We will in return for services reward those that take part with a credited qualification as well as learning new skills. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Recycled bikes market. We consider our key competitors to be: None. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None by First of its kind in the Birmingham area.
Key Strategies
Over the next 6 months our focus will be to Appoint new staff.
Acquire premesis. This task will be undertaken in the context of our broader strategy to Expand to the public. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain premesis Service user involvement Put back in to the community
About this document
Recycled bikes Business Plan
This document was created by Emily of Wecycle using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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