Caribbean 1 Page Business Plan
Overview
Caribbean has a clear business objective to distribute Spa & Salon Products & Services.These products and services have been developed over a few years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Caribbean has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to be healthier͵ keep themselves in good condition and have higher self-esteem. This is a critical issue for our selected target market of the Wealthy who want luxuries.
The Value Proposition
Caribbean is uniquely positioned to deliver value to the Wealthy who want luxuries. "Caribbean will provide expertise in makeup & skincare. I know exactly what you need to enhance your natural beauty!." In order to deliver on this value proposition, I am licensed in esthetics and I am also a fashion designer that knows about color theory and what works for each person!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Spa & Salon Products & Services market. We consider our key competitors to be: Resort Spas and Celebrity Stylists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Resort Spas and Celebrity Stylists because we have a resort atmosphere and quality͵ upscale services. I am also widely known around the world and famous among beauty businesses.
Key Strategies
Over the next 6 months our focus will be to Offer many unique/trendy services for affordable prices including:
Package deals
VIP Exclusives
Amazing Cust. Service.
This task will be undertaken in the context of our broader strategy to Expand into high ticket events/parties & more celebrity style fashion accessories. Full transition into using & selling my own natural products for skin & hair. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 5 years are: 1000000 cust base, Famous Attraction,10 million in profit a yr.
About this document
Spa & Salon Products & Services Business Plan
This document was created by Breguita of Caribbean using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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