Chrissys Cupcakes 1 Page Business Plan
Overview
Chrissys Cupcakes has a clear business objective to develop, produce, promote and distribute Cakes healthy coffee deli products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Chrissys Cupcakes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To offer healthy food still with an exciting appeal. Deliver an outstanding experience and encourage regular repeat business. This is a critical issue for our selected target market of Anyone who enjoys healthy exciting food in a relaxed setting.
The Value Proposition
Chrissys Cupcakes is uniquely positioned to deliver value to Anyone who enjoys healthy exciting food in a relaxed setting. "Chrissys Cupcakes will We provide exciting, tasty and healthy food without compromising that special appeal. All catered for in a relaxed and trendy environment.." In order to be deliver on this value proposition, we Our approach is based on not only experience and a desire to deliver something different but a willingness to excite people with healthy food taking the boredom tag away from eating well.?. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cakes healthy coffee deli market. We consider our key competitors to be: Eat, innocent, fresh restaurants, berry cafe. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Eat, innocent, fresh restaurants, berry cafe by Unique exciting approach to healthy food with professional nutritional support.
Key Strategies
Over the next 6 months our focus will be to Set up Chrissys Cupcakes online. This task will be undertaken in the context of our broader strategy to Develop into corporate catering sector. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch online business Obtain 50 customer footfall per day Cater to local businesses
About this document
Cakes healthy coffee deli Business Plan
This document was created by Matthew of Chrissys Cupcakes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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