Baker's Meat Co. 1 Page Business Plan

Meat products Business Plan

Baker's Meat Co. 1 Page Business Plan

Overview

Baker's Meat Co. has a clear business objective to develop, produce and promote value-added meat products over the counter. These products have been developed over a 22year career which was mainly driven by growth and innovation with a core focus on addressing the key customer demands and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue and expand on existing customer base. Rapid revenue growth is considered the most critical and measurable business goal at this stage of our development.

The Customer

Baker's Meat Co. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Convenience. This is a critical issue for our selected target market of time poor busy professionals working long hours.
Supermarkets can also benefit as they do not have the skilled personnel available to prepare and display ready to cook or gourmet style products.

The Value Proposition

Baker's Meat Co. is uniquely positioned to deliver value to DINKS, Supermarket & Foodservice. "Baker's Meat Co. will Provide semi prepared meals for time poor customers, deliver a ready packaged gourmet products for the supermarkets, steaks which are portion controlled for restaurants." Having a centrally focused area to deliver the great products without the disruptions of other business issues. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the value-adding product market. We consider our key competitors to be: good butcher shops with an understanding of ready to cook. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with good butcher shops as there is very little competition our the centre or streets.

Key Strategies

Over the next 6 months our focus will be to Develop branded range

Supply food service alternatives

Value-add / Ready to cook. This task will be undertaken in the context of our broader strategy to Expand into other chains or new factory. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire financial backing Refresh current offer Rollout new range to new customers

About this document
Meat products Business Plan
This document was created by Kevin of Baker's Meat Co. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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