Crown Cleaners 1 Page Business Plan
Overview
Crown Cleaners has a clear business objective to produce discount dry cleaning and laundry services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Crown Cleaners has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to dryclean clothes at a discount rate. This is a critical issue for our selected target market of those with a lot of dry clean only clothes.
The Value Proposition
Crown Cleaners is uniquely positioned to deliver value to those in need of dry cleaning. "Crown Cleaners will provide discount cleaning that's ready in one day.." In order to deliver on this valuable proposition, our unique cleaning process and bulk cleaning helps us offer quick cleaning for a discount rate. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Discount Dry Cleaning and Laundry market. We consider our key competitors to be: Any flat rate cleaners that are local. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with any flat rate cleaners in our area by in house cleaning and attending to the clothes ourselves.
Key Strategies
Over the next 6 months our focus will be to acquire the capital to start-up the business. This task will be undertaken in the context of our broader strategy to purchase equipment for operations and lease a building. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire capital through investors or financing, get equipment and a location, then market in our local area and open the store.
About this document
Discount DryCleaning and Laundry Business Plan
This document was created by Steven of Crown Cleaners using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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