Key Largo Nails 1 Page Business Plan
Overview
Key Largo Nails has a clear business objective to produce Manicures pedicures waxing tanning services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Key Largo Nails has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have high end services. This is a critical issue for our selected target market of Middle-aged and young adults.
The Value Proposition
Key Largo Nails is uniquely positioned to deliver value to Middle-aged and young adults. "Key Largo Nails will Improve their health and express their creativity.." In order to be deliver on this value proposition, we I have great products and have over 10 years of experience in the industry. Many local customers with connections to new customers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Manicures pedicures waxing tanning market. We consider our key competitors to be: Orientals and discount salons. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the Orientals and discount salons by demonstration excellent customer service.
Key Strategies
Over the next 6 months our focus will be to Use local newspapers to distribute new location.
Use Internet medias to put the word out there. . This task will be undertaken in the context of our broader strategy to Expand to hiring employees and new products/services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain a full clientele Launch a product line Expand to a second location
About this document
Manicures pedicures waxing tanning Business Plan
This document was created by Nory of Key Largo Nails using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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