Al Fardan Exchange 1 Page Business Plan
Overview
Al Fardan Exchange has a clear business objective to develop, produce, promote and distribute Transfers,Currency Exchange,Prepaid Cards,other value added services products and services. These products and services have been developed over 3 decades with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Al Fardan Exchange has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as we respond to changing customer needs by developing new products and providing service that exceeds the expectations.This is a critical issue for our selected target market of Expatriates and Locals.
The Value Proposition
Al Fardan Exchange is uniquely positioned to deliver value to its customers. "Al Fardan Exchange has Services for almost everybody.Worldwide transfers done,Foreign currency exchange done without commission,Prepaid cards for all segments of society plus a host of other value added services.." In order to deliver on this value proposition, we have well trained staff who are continously trained to make the vision of the Management possible i.e. make lifes of people easy .Worldwide correspondents,very trusted name,excellent usage of futuristic technology. This capability has taken considerable time and resources to develop
and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Exchange Market. We consider our key competitors to be: UAE Exchange,Al Ansari Exchange,Al Rostamani. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with UAE Exchange,Al Ansari Exchange,Al Rostamani by Well trained staff ,
Excellent use of futuristic technology,
Correspondents -local and worldwide
Humanitarian Management Vision
Very old and trusted name.
Pioneers in the field
Humanitarian Management Vision
.
Key Strategies
Over the next 6 months our focus will be to have the most eligible counter staff who would be trained for marketing and would act as marketing managers.This task will be undertaken in the context of our broader strategy to launch new products. These strategies are a tactical implementation of
our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Improve the services from Better to Best Market and promote new products started by our
Organisation. Be the benchmark for our
competitors.
About this document
Worldwide MoneyTransfers,Currency Exchange,Prepaid Cards,other value added services Business Plan
This document was created by Kumayl of Al Fardan Exchange using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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