Traction wax 1 Page Business Plan
Overview
Traction wax has a clear business objective to produce Surfboard wax products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Traction wax has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for surfers to stick to their boards through a well presented wax. This is a critical issue for our selected target market of Surfers.
The Value Proposition
Traction wax is uniquely positioned to deliver value to Surfers. "Traction wax will Provide an ultimate surfwax that will provide no stacks and that is made locally, cheap and well presented." In order to be deliver on this value proposition, we Traction wax was originally designed in the 70"s by a group of local surfers working in a shed in mona vale and pooring wax into cupcake tins. Today the wax is re designed and still made in a local warehouse, by locals, supporting locals. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Surfboard wax market. We consider our key competitors to be: 5 daughters, sex wax. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 5 daughters, sex wax by Our locally based products and cheaper prices as well as a better presented product.
Key Strategies
Over the next 6 months our focus will be to To create new customers i must reach out to a number of local stores and advertise the product heavily through stickers and websites. . This task will be undertaken in the context of our broader strategy to Get a sports star to support the product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 100 blocks of wax Get charities onboard for promotion, encouraging a caring business attitude Create a customers and geographical spread
About this document
Surfboard wax Business Plan
This document was created by Jake of Traction wax using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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