Closet Creations 1 Page Business Plan
Overview
Closet Creations has a clear business objective to develop, produce, promote and distribute Cabinets products. These products have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to develop a sales and manufacturing process to increase sales and profits. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Closet Creations has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Efficient inexpensive storage solutions.. This is a critical issue for our selected target market of Middle class consumers.
The Value Proposition
Closet Creations is uniquely positioned to deliver value to Middle class consumers. "Closet Creations will Inexpensive storage cabinets easily purchased and professionally installed.." In order to be deliver on this value proposition, we Our company is lean and clean, creating opportunity for better prices and higher quality.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cabinets market. We consider our key competitors to be: Ikea, Home Depot, lowes, cabinet companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ikea, Home Depot, lowes, cabinet companies by Higher quality less expensive. .
Key Strategies
Over the next 6 months our focus will be to Develop a product catalog to assist sales associates in a quicker more efficient sales call resulting in a sale. . This task will be undertaken in the context of our broader strategy to Set up production and delivery methods for distributors. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Garage product catalog Sales app Additional product lines
About this document
Cabinets Business Plan
This document was created by John of Closet Creations using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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