Enterprise Publications 1 Page Business Plan
Overview
Enterprise Publications has a clear business objective to develop, produce, promote and distribute Small business training services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Enterprise Publications has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as helping small business owners build their businesses. This is a critical issue for our selected target market of small business owners.
The Value Proposition
Enterprise Publications is uniquely positioned to deliver value to Small business owners. "Enterprise Publications will provide best practice quality advice and tips in reader friendly formats." In order to be deliver on this value proposition, we have detailed knowledge and experience of small business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Small business training market. We consider our key competitors to be: Other small business publishers and websites. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other small business publishers and websites by better small business insights and better writing skills.
Key Strategies
Over the next 6 months our focus will be to develop more products. This task will be undertaken in the context of our broader strategy syndication of our products thru our website. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Improve our website, Ramp up production, Expand revenue streams.
About this document
Small business training Business Plan
This document was created by Ian of Enterprise Publications using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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