The Hoppy Goat 1 Page Business Plan

beer cheese local food Business Plan

The Hoppy Goat 1 Page Business Plan

Overview

The Hoppy Goat has a clear business objective to sell on and off premise craft beer, artisan cheese, house made all natural cooking, along with many other goods.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

The Hoppy Goat has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer desire was the need for craft and locally made products such as craft beer and artisan cheese. This is a critical
issue for our selected target market of young to mid age adults.

The Value Proposition

The Hoppy Goat is uniquely positioned to deliver value to young to mid age adults. "The Hoppy Goat will provide delicious products such as craft beer, artisan cheese and sandwiches in a laid back relaxing atmoshphere." In order to deliver on this value proposition, we will rely on our industry experience and vast product knowlege of the goods we intend to sell. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the beer, cheese, local food market. We consider our key competitors to be: Wegmans, total wine, local bottle shops; harris teeter,.Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wegmans, total wine, local bottle shops; harris teeter, aws, by Unique beer and cheese unavailable elsewhere. Takeout beer unavailable elsewhere. .

Key Strategies

Over the next 6 months our focus will be to Develop plan to : Deliver goods such as beer, cheese and local goods. While also serving sandwiches and other fare. Connect with the community through social networks and community events.. This task will be undertaken in
the context of our broader strategy to
join with other local businesses and develop a beer and cheese festival. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

About this document
beer cheese local food Business Plan
This document was created by seth of The Hoppy Goat using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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