Anderson Lawn & Outdoor services 1 Page Business Plan
Overview
Anderson Lawn & Outdoor services has a clear business objective to develop Cut lawns and outdoor work services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline my business objectives, and align these objectives with clear and measurable development milestones. My key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Anderson Lawn & Outdoor services has been created with a clear focus on the needs of my customers. Through a structured customer discovery process, we have validated the key customer problem as I cut lawns and do outdoor work, like patch driveways, garden trim hedges and shovel snow.. This is a critical issue for my selected target market of People looking for help..
The Value Proposition
Anderson Lawn & Outdoor services is uniquely positioned to deliver value to People looking for help.. "Anderson Lawn & Outdoor services will complete tasks for the customers as they see fit.." In order to be deliver on this value proposition, we My background as a retired Air cadet Sargent is working towards a goal. If a goal is set I will work to achieve.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
I have a number of competitors within the Cut lawns and outdoor work market. We consider our key competitors to be: Other people providing Similar services.. My understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other people providing Similar services. by I am above my competitors because I have a drive to work hard and enjoy the satisfaction of completing tasks, even for others..
Key Strategies
Over the next 6 months my focus will be to Make flyers, go door to door.. This task will be undertaken in the context of my broader strategy to List in local phone directory, Make news paper add.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of my strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain five customers Maintain five customers for five months Obtain 10 or more customers
About this document
Cut lawns and outdoor work Business Plan
This document was created by Ben of Anderson Lawn & Outdoor services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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