Private Jets 1 Page Business Plan
Overview
Private Jets has a clear business objective to promote brokering private jets services. These services have been developed over 12 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new A-List entertainment industry clients. Client acquisition is considered to be the critical activity and we are seeking to grow the number of clients. We understand that client growth could be at the expense of profitability, and that there is a cost associated with client acquisition. Our long term objective is to build a clear client acquisition process.
The Customer
Private Jets has been created with a clear focus on the needs of our clients. Through a structured client discovery process, we have validated the key client problem is providing versatility, options and the best personal service in the industry. This is a critical issue for our selected target market of the entertainment industry.
The Value Proposition
Private Jets is uniquely positioned to deliver value to the entertainment industry. "Private Jets will provide the best service in the industry at the best prices." In order to deliver on this value proposition, we have partnered with Blue Star Jets, the largest private jet broker in the world with over 4,000 jets operating out of over 5,000 airports around the world. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the private jet broker market. We consider our key competitor to be: NetJets. Our understanding of this competitor has been used to refine our strategy and value proposition. We believe that we can compete effectively with NetJets through better pricing, more versatility and more personal service and accommodations for our clients needs.
Key Strategies
Over the next 6 months our focus will be to connect with A-List celebrities and entertainment industry executives. This task will be undertaken in the context of our broader strategy to connect with the top entertainment industry studios, key players within the industry and a referral program for people in the industry that have connections to earn substantial referral income. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 12 months are: deliver one charter per week, have at least five A-List clients and deliver $1,000,000 in gross bookings
About this document
broker private jets Business Plan
This document was created by Lance of Private Jets using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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