Sounds Like...? 1 Page Business Plan
Overview
Sounds Like...? is an iPhone game which requires users to make a sound for their friends to guess. Friends can be found via email, Facebook and at random. This game has been developed over 6 months with a core focus on providing an entertains game that included everyone.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a large customer base who are regularly engaged with the app, to one day sell a profitable application.
The Customer
We have identified that app consumers enjoy apps that they can share with their friends. We have identified this bye making friends share sounds with each other to guess. Points have been allocated to each sound to create a sense of competition and encourage the user to return and continue playing.
The Value Proposition
Sounds Like...? is uniquely positioned to deliver value to Startup investors / founders. "Sounds Like...? will Provide a humorous and fun game that can be played for hours.." In order to be deliver on this value proposition, we Our unique theme and functionality. Difficulty of the game keeps the user entertained. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the iPhone game app market. We consider our key competitors to be: Zynga, OMG POP, other individual app developers with coding skill. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Zynga, OMG POP, other individual app developers with coding skill by Unique game idea.
Key Strategies
Over the next 6 months our focus will be to Facebook campaigns
Regularly tweet
Pay per install programs
Sprook at every opportunity. This task will be undertaken in the context of our broader strategy to Maintain the new audience and attract buyers to acquire the application. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 5000 in one day Achieve 40% of of buyers regularly playing 100 positive reviews and ratings
About this document
iPhone game app Business Plan
This document was created by Jonathan of Sounds Like...? using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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