Nice foods 1 Page Business Plan
Overview
Nice foods has a clear business objective to develop, produce, promote and distribute Indian spices and pulses products. These products have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Nice foods has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To give the fresh and homely taste. This is a critical issue for our selected target market of Asian expats.
The Value Proposition
Nice foods is uniquely positioned to deliver value to Asian expats. "Nice foods will Give Garden fresh in a nice packet." In order to be deliver on this value proposition, we deliver customers the easy way of cooking their favourite food with all it's ethnic taste. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Indian spices and pulses market. We consider our key competitors to be: Alwan,datar and fresh food. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Alwan,datar and fresh food by Our pricing, quality and the on going business relationship with the major groceries of Abu Dhabi and its rural areas .
Key Strategies
Over the next 6 months our focus will be to Develop new production plant and new marketing methods . This task will be undertaken in the context of our broader strategy to Introduce new products and exports. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch some unique products Cheap and best spices Obtaining at least 300 groceries
About this document
Indian spices and pulses Business Plan
This document was created by Haris of Nice foods using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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