Pavers and concrete 1 Page Business Plan
Overview
Pavers and concrete has a clear business objective to produce Boutique pavers and concrete products. These products have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pavers and concrete has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Weight and handling issues. This is a critical issue for our selected target market of Middle class workers and homes.
The Value Proposition
Pavers and concrete is uniquely positioned to deliver value to Middle class workers and homes. "Pavers and concrete will Provide a quality paver to increase your home value on a budget." In order to be deliver on this value proposition, we 16 years experience in the industry supporting this company. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Boutique pavers and concrete market. We consider our key competitors to be: Best pavers, boral paving and a number of small operators. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Best pavers, boral paving and a number of small operators by A personalized paver for your home..
Key Strategies
Over the next 6 months our focus will be to Full time office for sales and promotion. This task will be undertaken in the context of our broader strategy to Expand to a stocked range of paving and products in primary colours. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Basic stock on site Sale of 50 sq/m averaged a day On site paver honing
About this document
Boutique pavers and concrete Business Plan
This document was created by Darren of Pavers and concrete using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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