98 Degrees in the shade 1 Page Business Plan

Caribbean food Business Plan

98 Degrees in the shade 1 Page Business Plan

Overview

98 Degrees in the shade has a clear business objective to develop, produce, promote and distribute Caribbean/Creole products and services. These products and services have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

98 Degrees in the shade has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as low salt, fresh ingredients and care for customers' well being.. This is a critical issue for our selected target market of All people.

The Value Proposition

98 Degrees in the shade is uniquely positioned to deliver value to All people. "98 Degrees in the shade will offer great tasting food that's not compromise." In order to be deliver on this value proposition, we offer Vision, Flavor, and Healthiness as a lifestyle yap. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Caribbean food market. We consider our key competitors to be: Caribbean Jerk Cuisine

Cool Runnings Jamaican Grill

Caribbean Hot Pot Restaurant

Red Onion Cafe

Jamaican House. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Caribbean Jerk Cuisine

Cool Runnings Jamaican Grill

Caribbean Hot Pot Restaurant

Red Onion Cafe

Jamaican House by



Great tasting healthy ingredients with no compromise.

Key Strategies

Over the next 6 months our focus will be to finish website, create menu, become established in my community. This task will be undertaken in the context of our broader strategy to gain investors and locate restaurant front. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Producing foods that is to all, return clients based on food and service, Stay consistent on food and service.

About this document
Caribbean food Business Plan
This document was created by Melvin of 98 Degrees in the shade using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.