Tyne Enterprises Ltd 1 Page Business Plan
Overview
Tyne Enterprises Ltd has a clear business objective to distribute textile and apparel products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Tyne Enterprises Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to find a good quality product at a low price. This is a critical issue for our selected target market of young adults and athletic people.
The Value Proposition
Tyne Enterprises Ltd is uniquely positioned to deliver value to young adults and athletic people. "Tyne Enterprises Ltd will deliver best quality hoodie jackets and warm cotton and fleece apparel at a low price which are great for UK weather and stylish at the same time." In order to be deliver on this value proposition, we can deliver exceptional quality control as we import products from our own factories from Pakistan and can deliver lowest price without compromising on quality. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the textiles and apparels market. We consider our key competitors to be: Gap, Hollister, Sports Direct. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Gap, Hollister, Sports Direct by best price for excellent quality.
Key Strategies
Over the next 6 months our focus will be to expand the target market by advertising and developing good customer service.This task will be undertaken in the context of our broader strategy to introduce a large variety of products and to all major cities of UK. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch hoodie jackets .obtain 100 customers .obtain 500 customers and maintain good customer relations and good quality of products.
About this document
textiles and apparels Business Plan
This document was created by Huma of Tyne Enterprises Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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