Bayly Estates 1 Page Business Plan
Overview
Bayly Estates has a clear business objective to promote Real Estate services. These services have been developed over 10 year period with a core focus on addressing the key customer needs associated with buying and selling Real Estate.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire long term repeat clients. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bayly Estates has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to develop a superior customer service plan. This is a critical issue for our selected target market of High networth.
The Value Proposition
Bayly Estates is uniquely positioned to deliver value to High networth individuals. "Bayly Estates will Help high net worth individuals buy and sell property." In order to be deliver on this value proposition, we have the knowledge and contacts to deliver. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Real Estate market. We consider our key competitors to be: McGrath, Bell, Richardson & Wrench, Raine and Horne, Ray white and LJ hooker. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with McGrath, Bell, Richardson & Wrench, Raine and Horne, Ray White and LJ Hooker by out Knowledge and contacts.
Key Strategies
Over the next 6 months our focus will be to Lots of telephone canvassing and positioning myself . This task will be undertaken in the context of our broader strategy to Recruit an assistant to help. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 listings per month and 6 sales per month 2000 contacts
About this document
Real Estate Business Plan
This document was created by Geoff of Bayly Estates using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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