Business Plan Gift Baskets 1 Page Business Plan
Overview
Kate's Gifts and Baskets has a clear business objective to promote Gift Baskets products. These prooducts have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Kate's Gifts and Baskets has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Unique quality of the product. This is a critical issue for our selected target market of Businesses and Gift Givers with unique tastes.
The Value Proposition
Kate's Gifts and Baskets is uniquely positioned to deliver value to Businesses and Gift Givers. "Kate's Gifts and Baskets will provide unique gift baskets to suit every customers needs." In order to deliver on this value proposition, gifts and baskets are made exclusively for individuals to suit their ideas and fulfill the need to give unexampled gifts. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gift Baskets market. We consider our key competitors to be: Peter and Pauls, Nutcrackersweet, Gift Basket Toronto. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Peter and Pauls, Nutcrackersweet, Gift Basket Toronto by custom made items that unique to individual needs.
Key Strategies
Over the next 6 months our focus will be to Advertise, Online Marketing, Social Media Ads, Partner with new suppliers. This task will be undertaken in the context of our broader strategy to expand product variations and customer base, acquiring small businesses and maintain relationship. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
About this document
Gift Baskets Business Plan
This document was created by Catherine of Business Plan Gift Baskets using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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