Low Country Harley Davidson 1 Page Business Plan
Overview
Low Country Harley Davidson has a clear business objective to Sell Harley Davidson motorcycles products. These products have been developed over 110 years with a core focus on delivering fun to our customers.
The Business Objectives
When as a key component of our growth strategy I consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. My key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Low Country Harley Davidson has been created with a clear focus on the needs of our customers. We have validated the key customer value as "We sell fun.." This is a critical issue for our selected target market of Military and Baby Boomers.
The Value Proposition
Low Country Harley Davidson is uniquely positioned to deliver value to Military and Baby Boomers. "Low Country Harley Davidson will Provide a great product and outstanding customer service.." In order to deliver on this value proposition, We will make our customer part of the family and be competitively priced while giving them the ultimate buying experience.. This capability takes time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Harley Davidson motorcycle market. I consider our key competitors to be: Other Harley dealers and Motorsport dealers. We are different because our relationship doesn't end with the sale. It continues long after. . My understanding of these competitors will be used to refine our strategy and value proposition. I believe that we can compete effectively with Other Harley dealers and Motorsport dealers. I will ensure that we are different because our relationship doesn't end with the sale. It continues long after. I will also ensure that we care about the customer experience. .
Key Strategies
Over the next 6 months my focus will be to implement a more hands on approach for the manager, by creating a second face and voice for our customers to see. Also take on the roll as closer. This task will be undertaken in the context of our broader strategy to take this dealership to a 1000 unit dealer for 2015. . These strategies are a tactical implementation of my overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1000 unit Dealer, Increase customer relations, and a sales force that is proud to be part of Low Country Harley
About this document
Sell Harley Davidson motorcycles Business Plan
This document was created by Joseph of Low Country Harley Davidson using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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