RJE Business Interiors 1 Page Business Plan
Overview
RJE Business Interiors has a clear business objective to distribute Commercial grade furniture products and services. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
RJE Business Interiors has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Increase productivity, brand the workspace, attract and retain great talent. This is a critical issue for our selected target market of Commercial real estate space.
The Value Proposition
RJE Business Interiors is uniquely positioned to deliver value to Commercial real estate space. "RJE Business Interiors will Customer advocate that decreases cost, increase design integrity and create efficiencies." In order to be deliver on this value proposition, we Breadth of quality products, average associate industry experience of 12 years. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Commercial grade furniture market. We consider our key competitors to be: Loth
APG
River City Furniture
Osterman Cron
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Loth
APG
River City Furniture
Osterman Cron
by Approach to problem solving and dedication to value..
Key Strategies
Over the next 6 months our focus will be to Hire 2 new sales reps
Market complete breadth of products
Increase market share within each existing account. This task will be undertaken in the context of our broader strategy to Acquire $4 million in new business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20 new customers Increase product breadth awareness Develop sales process
About this document
Commercial grade furniture Business Plan
This document was created by Chris of RJE Business Interiors using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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