Capital Working 1 Page Business Plan
Overview
Capital Working has a clear business objective to distribute Vending merchandise products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Capital Working has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Entertainment. This is a critical issue for our selected target market of High traffic retail.
The Value Proposition
Capital Working is uniquely positioned to deliver value to High traffic retail. "Capital Working will It's fun for the customer and no work profit for locations." In order to be deliver on this value proposition, we Buyers of high quality goods with local, passionate service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Vending merchandise market. We consider our key competitors to be: BVC. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with BVC by Nicer prizes, higher win rates and personality.
Key Strategies
Over the next 6 months our focus will be to Measure profitability. This task will be undertaken in the context of our broader strategy to Add new machines with highest ROI. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have 100 amusement machines out
About this document
Vending merchandise Business Plan
This document was created by Craig of Capital Working using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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