Dos by delray 1 Page Business Plan
Overview
Dos by delray has a clear business objective to develop, produce, promote and distribute Wigs products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dos by delray has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To produce new younger smoother hair designs. This is a critical issue for our selected target market of Theater / drag performers.
The Value Proposition
Dos by delray is uniquely positioned to deliver value to Theater / drag performers. "Dos by delray will Over 20 years of experience working with wigs not only design but making the product." In order to be deliver on this value proposition, we I've created a few of my own original designs the fish hook for one I can repair damaged wigs and save the life of the hair. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wigs market. We consider our key competitors to be: Large wig designer corporations Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None that I'm aware of by 20 years of expierence.
Key Strategies
Over the next 6 months our focus will be to Branch out to theaters and performance company's out reach get name out there and bring more clientele. This task will be undertaken in the context of our broader strategy to Sign at least 2 contracts with theaters doing there hair for shows . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First theater work Land contract with theater To have at least 10 wig sales a week on ebay
About this document
Wigs Business Plan
This document was created by Chelsea delray of Dos by delray using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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