The Attic 1 Page Business Plan
Overview
The Attic has a clear business objective to develop, produce, promote and distribute Clothing and Accesories. These products have been developed over 3months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and attract new customers Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer base.
The Customer
The Attic has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of options for clothing and accessories. This is a critical issue for our selected target market of woman and their families
The Value Proposition
The Attic is uniquely positioned to deliver our customers great service and quality products. "The Attic will create options where there are none by providing convenience and affordability." In order to be deliver on this value proposition, we will have the most current styles and trends available. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing and Accesories market. We consider our key competitors to be: Best Friends, similar in the fact the we are both consignment stores, but miles apart in style and what inventory we carry. Next 2 is more of the same with dated clothing and a limited inventory. Murphy's offers a wide varied of boutiques all of which have an average price point well about The Attic that again is what makes us stand out from the pack. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Best Friends, Next 2, and the other boutiques in the area by offering a wide variety of options at affordable prices and a convenient location. With the latest styles and trends most shoppers are looking for.
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Key Strategies
Over the next 6 months our focus will be to Create a solid customer base. This task will be undertaken in the context of our broader strategy to Maintain customers and attract more. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Produce over $5000.00 in sales per month, become a must stop shop, and finally name recognition.
About this document
Clothing and Accesories Business Plan
This document was created by Rayleane of The Attic using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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