Fitprints 1 Page Business Plan
Overview
Fitprints has a clear business objective to develop, produce, promote and distribute a specialized fitness product. This product has been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Fitprints has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need to give a simple biofeedback tool where a practitioners client will be better suited to follow movement patterns as set forth. This is a critical issue for our selected target market of advanced health/fitness practitioners.
The Value Proposition
Fitprints is uniquely positioned to deliver value to advanced health/fitness practitioners. Typically clients will not follow verbal instructions as well as we would like. Fitprints eliminates this and gives each client immediate success!." In order to deliver on this value proposition, we now can just slap down the Fitprints and tell the client to follow the Fitprints with their own feet. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We really don't have any competitors. Fitprints is uniquely positioned in that there is not a product like this in the current fitness/therapy accessory market. This provides a remarkable advantage toward securing initial customers.
Key Strategies
Over the next 6 months our focus will be to Test the product with ten key specialized trainers from Southern California. Receive testimonials that prove Fitprints is valuable to everyday use by trainers. . This task will be undertaken in the context of our broader strategy where Fitprints will reach out to a more global audience as word spreads about the products simple, but powerful application. A goal of expanding distribution/sales to overseas markets such as the UK and Australia. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get key feedback from 10 highly qualified practitioners that will test the product. Get accepted into Gary Grays institute where Fitprints can get in the hands of every qualified Gray Institute practitioner. Expand to international sales with a focus on continuing with our unique specialty market advanced practitioners.
About this document
Specialized fitness product Business Plan
This document was created by Brian of Fitprints using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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