Graphical Media Services, LLC 1 Page Business Plan
Overview
Graphical Media Services, LLC has a clear business objective to develop, produce, promote and distribute Wedding photography and video products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Graphical Media Services, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the customers general knowledge of photography and video. We educate them.. This is a critical issue for our selected target market of engaged couples.
The Value Proposition
Graphical Media Services, LLC is uniquely positioned to deliver value to engaged couples. "Graphical Media Services, LLC will deliver superior quality photography and cinematic video." In order to be deliver on this value proposition, we will use our experience and education to keep us at the forefront of digital excellence. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wedding photography and video market. We consider our key competitors to be: George Street Photography, Perskie Photography, Blue Sky Films. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with George Street Photography, Perskie Photography, Blue Sky Films by Price and education.
Key Strategies
Over the next 6 months our focus will be to Upgrade our video equipment and increase our training to produce higher quality cinematic videos for our customer. This task will be undertaken in the context of our broader strategy to Produce quality highlight reels and add a virtual theater to our website. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Buy new video equipment, increase education, and develop trained assistants
About this document
Wedding photography and video Business Plan
This document was created by Robert of Graphical Media Services, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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