Stone-Etching 1 Page Business Plan
Overview
Stone-Etching has a clear business objective to develop, produce, promote and distribute Etched Stone Products products and services. These products and services have been developed over 1 Month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new website offering etched granite memorials. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Stone-Etching has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Distribution. This is a critical issue for our selected target market of Lower 48 states, Canada.
The Value Proposition
Stone-Etching is uniquely positioned to deliver value to Lower 48 states, Canada. "Stone-Etching offers custom stone etching that is self designed by the consumer." In order to be deliver on this value proposition, Etched Stone's website is state of the art that allows the the consumer to design in the comfort of their own home.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Etched Stone Products market. We consider our key competitors to be: Etched in stone ,Stone art USA and anything engraved.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Etched in stone ,Stone art USA and anything engraved. by We will have pinpoint marketing that enables the consumer to design their own etched granite stone..
Key Strategies
Over the next 6 months our focus will be to Develop a state of the art website so customers can design their order.. This task will be undertaken in the context of our broader strategy to Market the website strategically for controlled growth of the business.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next six months are: Purchase the equipment Find a shop location Launch website
About this document
Etched Stone Products Business Plan
This document was created by Brent of Stone-Etching using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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