Strategic sales plan 1 Page Business Plan
Overview
Strategic sales plan has a clear business objective to develop Readymix concrete products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Strategic sales plan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Defining the weakness. This is a critical issue for our selected target market of Fujairah Emirates.
The Value Proposition
Strategic sales plan is uniquely positioned to deliver value to Fujairah Emirates. "Strategic sales plan will Provide premium service on delivery to cover whole Fujairah Emirates &ensure the delivery time not more than 30minutes." In order to be deliver on this value proposition, we Equip every transit mixer with GPS. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Readymix concrete market. We consider our key competitors to be: Siji mix has more mobile concrete pumps. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Siji mix has more mobile concrete pumps by We are having experimental team .
Key Strategies
Over the next 3 months our focus will be to 1.Increase the mobile equipments.
2.Restructure the sales department &increase the sales men.
3.open new branches to cover more geographical areas.
. This task will be undertaken in the context of our broader strategy to Pricing . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are: Launch Thoban Area branch Get 50 new customer Better service
About this document
Readymix concrete Business Plan
This document was created by Eng Ahmad of Strategic sales plan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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